Taylor Swift’s 6-Year Revenge Plot Exposed: Shocking Secrets Behind Pop Star’s Long Game—Insiders Reveal How She Outmaneuvered Rivals, Reclaimed Her Masters, and Silenced Industry Foes! Explosive New Evidence, Hidden Messages, and the Real Story Behind Taylor’s Calculated Comeback. Full Timeline and Jaw-Dropping Details Inside!
The fight to regain ownership of Taylor Swift’s original recordings is said to have been going on quietly for 6 years. During that time, she transformed herself into the world’s leading influential force and challenged injustice in the music industry.
The fiercest battle in music history
On May 30, Taylor Swift shocked the world with an emotional handwritten letter, announcing that she had officially acquired the rights to the first 6 albums in her career. Taylor Swift called them “her entire artistic life”, and claimed that her biggest dream of life had come true.
Taylor Swift bought the entire copyright of her first 6 albums after 6 years of effort. Photo: IG.
According to the singer born in 1989, she bought the original recordings of her 6 debut albums from the private equity investment company Shamrock Capital. Taylor did not specify how much money would be spent, but according to US media, the figure is about $360 million.
This is considered the most satisfying ending to one of the fiercest battles in music history. In it, Taylor not only confronted the tycoon Scooter Braun, but also challenged the system that operates the world music industry.
In June 2019, Scooter Braun’s Ithaca Holdings acquired Big Machine Records, where Taylor signed a recording contract from 2006 to 2018, for $300 million. This deal includes ownership of Taylor Swift’s first 6 albums.
Soon after, Taylor expressed his outrage in a “heart letter” on Tumblr. She criticized Braun and her former management company for depriving her of her life’s work without a single notice, nor giving her the right to refuse or intervene.
Not only did Taylor call Braun a “bully,” Taylor also accused the current music system of being unfair, depriving young artists of control over their work.
The incident attracted great attention from the international public. Many artists such as Olivia Rodrigo, Billie Eilish and music critics supported Taylor Swift, and condemned the system.
Not stopping at criticism, in August 2019, Taylor Swift announced that she would re-record her first 6 albums. However, it was not until November 2020 that she began to implement the plan, because the previous agreement prohibited the beauty from re-recording old albums for 5 years since leaving Big Machine Records.
In April 2021, Taylor released her first re-recorded album Fearless (Taylor’s Verison). From then until the end of October 2023, she released Red, Speak Now and 1989, respectively. All have the addition of the suffix Taylor’s Verison (Taylor Swift’s version) to distinguish it from the original.
The other two albums, Reputation and Taylor Swift, are currently unclear when they will be released. In a handwritten letter on May 30, the beauty admitted that she had not completed a quarter of Reputation, but had finished her final album.
The feud between Taylor Swift and Scooter Braun took a lot of paper and ink from the world media. Photo: Getty Images.
The initiative reduces the value of old products that are in Braun’s hands. Since then, Taylor has regained ownership of the lyrics, vocals, and album. The new version of the album surpassed the original in both sales and rankings on the top music charts.
Taylor’s response was considered by the media to be an unprecedented action in music history in terms of scale. It is not only artistic, but also legal and political manifesto.
It had such a powerful impact that it was made into a documentary. In June 2024, Taylor Swift vs Scooter Braun: Bad Blood premiered on the Max platform, attracting great attention from the public and the media.
Taylor Swift’s strategy
When Taylor released Taylor’s Verison albums one after another, many saw it as the perfect ending to the uproar between the pop superstar and one of Hollywood’s most powerful music moguls. However, by the time Taylor announced the acquisition of all six of her first albums, it was all clear that it was just the first step in a much more long-term and historic strategy.
The amount of money Taylor Swift used to acquire the rights to the first 6 albums is said to be about $360 million, not much different from the price Shamrock Capital paid Braun in 2020 of $300 million. In terms of inflation, this company is almost unprofitable. This shows that Taylor’s chess moves are effective, no one can benefit from the “brainchild” that the singer created. Braun also resold those albums with the same amount of money he spent on Big Machine Records.
According to American media, Taylor was informed about the deal with Braun by Shamrock 5 years ago. However, she refused to collaborate because the contract conditions required Braun to still enjoy indirect profits from the albums. After that, Taylor continued to re-record the old album.
“I can’t support a deal that still helps Braun monetize my music,” Fornight said.
Taylor Swift has been planning revenge for 6 years and The Eras Tour is a spectacular closing card. Photo: Getty Images.
In parallel with persistently reducing the value of the original album, Taylor proceeded to build her own power. The Daily Mail pointed out that the 8X superstar turned his music career into a “comprehensive entertainment business”, likened to Taylor Swift PLC (PLC stands for “Public Limited Company”, that is, a public company).
Taylor Swift is not just an artist, but also a smart entrepreneur. She manages her personal brand as a business, tightly controlling every aspect of her career, from music to images to related products.
The establishment of her own company, Taylor Swift Productions, allowed her to produce and distribute her own products such as documentaries and concert films, thereby maximizing profits and quality control.
In the process, The Eras Tour is the biggest achievement. The 2-year tour (2023-2024), with approximately 150 performances on 5 continents, grossed more than $2 billion and created an economic impact of up to $10 billion for the localities to organize.
As a result, Taylor surpassed Rihanna to become the richest female singer in the world in October 2024. According to Forbes , Taylor owns an estimated net worth of $1.6 billion. With this financial strength, spending 360 million to buy back old albums is not a headache for the female singer.
The success of the above strategy not only reflects Taylor’s intelligence and agility, but also shows Taylor Swift’s talent, persistence and hard work.
In 2023-2024 alone, the beauty works at full capacity. In 2023, she launched Speak Now and 1989 (Taylor’s Verison), then launched The Eras Tour and released the Taylor Swift concert film : The Eras Tour . In 2024, she released her double album The Tortured Poets Department (TTPD), while continuing to fly to many cities around the world to tour.
What Taylor did helped her “taste the sweet fruit” she deserved, and at the same time rewrite the history of the world music industry. Taylor’s struggle transcends the personal sphere, which becomes a public struggle for creative rights. She contributed to urging young artists to reconsider recording contracts and negotiate ownership of original recordings.
Moreover, the beauty is also praised as a symbol in the fight of female artists against the male forces that dominate the industry.
Taylor Swift has become a symbol of talent, intelligence, resilience and hard work in the music industry. Photo: IG.
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