Justin Bieber rises after 4 years, comes up with a product to repay billions of dollars to the management unit?

Recently, Justin Bieber has just overwhelmed global fans with a new music product without warning. However, the audience’s reaction was somewhat unexpected, the latest figures are alarming for the influence of this international music star.

On July 11, Justin Bieber knocked down his 7th studio album – SWAG. Released without warning, SWAG marks the return of the prince of pop after 3 tumultuous years. The album has 21 tracks, which is an introspective “confession”. Justin Bieber opens up about his family, sings about his wife, son and psychological hidden corners. This made the male singer’s comeback climb straight to the top of the search, shocking the American media. With the performance of the prince of pop, Justin Bieber easily climbed to the #2 position of Apple Music US, causing a fever of listeners thanks to the large number of “music-hungry” fans.

However, the fans’ joy did not last long. The professional results from critics were not as expected, even causing a severe “shock”. On Metacritic – a site that aggregates prestigious reviews – the album “SWAG” only scored 52 points. This is the lowest score in Justin Bieber’s entire studio album release career, something that has never happened for an artist who has owned 8 Billboard 200 No. 1 albums and more than 100 million listens per month on Spotify.

With professional reviews aggregated, half of which are moderate and half are mildly positive, “SWAG” is classified as “Mixed or Average Reviews”. This not only raises the big question: “Is Justin Bieber out of time?” but also reflects the attitude of the audience and experts after a long time when the male singer fell into a banned substance scandal and a series of noisy private lives that shocked public opinion. Is this a “counterattack” for the past mistakes of the “prince of pop”, or is it just a “missing step” on the way to find himself?

On the same day of the release of the new album “SWAG”, an equally shocking piece of information was revealed by the international media: Justin Bieber has reached a financial agreement with former manager Scooter Braun . TMZ’s source said that in addition to an undisclosed amount, Bieber also agreed to pay an additional $5.5 million – half of the total $11 million in unpaid commissions to Braun when the two sides terminated their cooperation. The total amount of this payment is said to be up to $31.5 million, officially closing all financial ties between Justin Bieber and the manager who brought him to the peak of fame.

The deal was announced on the same day Justin Bieber released his new album “SWAG” and his own fashion brand “SKYLPK”. Although Justin’s side did not make any comments, the media said that the definitive payment of this huge debt is a necessary and strong step for the male singer to restructure his career and personal image, towards a new chapter that is no longer entangled in the “scandals” of the past.

Justin Bieber and Scooter Braun were an iconic artist-manager couple of the 2010s. Braun, who discovered Justin from YouTube videos, has turned him into a global phenomenon with a series of hit hits such as “Baby”, “Sorry”, “Love Yourself”. During their 13 years of cooperation, they have achieved countless achievements, from prestigious awards to million-dollar contracts.

However, in 2022, the two sides suddenly stopped cooperating without a public explanation. Sources said that financial pressure from the canceled tour due to Justin’s health problems was the main cause. However, in December 2022, when Justin sold his 291-track music catalog for $200 million, Scooter Braun still publicly praised him as a “one-of-a-kind artist”.

In May 2025, the documentary “TMZ Investigates: What Happened to Justin Bieber?” recalls the singer’s difficult period. In June, Braun officially confirmed on the podcast “The Diary of a CEO” that his relationship with Bieber was no longer the same as it used to be: “I think at some point, a man wants to prove that he can make things on his own. I fully respect that.”
Online Movie Watching Service
Scooter Braun (44 years old), former CEO of HYBE America and manager of many big stars, has retired after 23 years in the profession. Meanwhile, Justin Bieber (31 years old), still the world’s top singer, is trying to rebuild his career. The record-low “SWAG” album and the decision to “break up” with Braun show that Justin is strongly “transforming”.